Update of the Tesla referral program September 2024
After a short break of around five months, Tesla has relaunched its revised referral program in Europe. In contrast to the previous points system, participants now receive direct financial rewards. The program offers attractive benefits to both new and existing customers and rewards the purchase or recommendation of a Tesla vehicle.
1,000 € discount for new customers
New customers who purchase a Tesla Model S, Model 3, Model X or Model Y via a referral link will receive a €1,000 discount on the vehicle purchase. This discount is deducted directly from the purchase price and represents a strong incentive for new Tesla buyers.
Rewards for Referrers
Existing Tesla owners also benefit from this program. Unlike previous programs where points were collected, referrers now receive €500 for each successful referral. This money can be used for Supercharger kilometers, accessories, vehicle purchases, vehicle service or software upgrades in the Tesla app. In addition, there are rewards such as free Supercharger kilometers and useful software upgrades.
1,000 € loyalty bonus for existing customers
Loyal Tesla customers who order another vehicle via the Tesla app receive a loyalty bonus of €1,000, which is directly credited towards the purchase price. This bonus ensures that long-standing customers continue to benefit from attractive conditions when they decide to purchase another Tesla model.
How the program works
The referral program is easy and intuitive to use in the Tesla app. Existing customers can create and share their referral link. As soon as a purchase is completed, the financial bonus is credited to the referrer. It is important that the referral link is used before the order is placed, as it cannot be used afterwards.
Conclusion
The new Tesla Referral Program now rewards customers directly with money instead of points. With a €1,000 discount for new customers and €500 rewards for referrers, as well as a €1,000 loyalty bonus for existing customers, the program offers clear financial benefits that make the Tesla experience even more attractive for everyone involved.
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